I’m still trying to process the news that the Romney get-out-the-vote machine was actually a machine… and one that didn’t work, in spectacular fashion. I’m probably the one person who didn’t follow the campaign that closely, so I just learned about Orca, aka the ill-named and ill-starred web app for volunteers to record, over the course of election day, which likely Romney voters had voted and which hadn’t, so it could alert volunteers in areas where there were a lot of the latter, so they could in turn get those people to the polls. A simple-enough system, in its outlines, though one that, to deliver value, would have had to work perfectly. Apparently also, according to one Romney volunteer, a web dev named John Ekdahl, this sort of thing has been done manually and effectively, with paper lists and pencils and phones, since time immemorial. When I read this, I thought of any number of projects I’ve been in on or observed, in the course of many years working in tech, when some executive orders someone to, in effect, build the software equivalent of a bazooka to kill a fly. Indeed the Sean Gallagher Ars Technica piece says Orca was indeed the product of executive whim – specifically, that of Romney’s Director of Voter Contact Dan Centinello and the campaign’s Political Director, Rich Beeson... (more)